About Us

At Wit7 Ventures, we’re a family-owned business led by Matthew and Rachel Witenstein. We bring decades of experience in the small business world and understand what it takes to keep a business running strong. Our goal is to help your business thrive while respecting the foundation it was built on.

Preserve Your Legacy, Grow with Us

It’s not just about buying businesses—it’s about keeping values and traditions alive while helping businesses reach the next chapter. Wit7 Ventures is committed to honoring your legacy and ensuring your company continues to flourish.

Matthew’s Story

Matthew’s journey into the world of small business started at the young age of 12, working in his family’s company. Over 17 years, he learned the ins and outs of running a business, from day-to-day operations to strategic growth. His passion for helping businesses thrive only grew stronger as he pursued his education, earning a Bachelor of Science from the University of Oregon and later an MBA from Thunderbird School of Global Management.

Matthew’s career has taken him beyond the family business, working in consulting, technology, and operations for startups, small businesses, and multinational companies alike. He’s experienced firsthand the challenges businesses face at every stage, and he brings this insight to every acquisition at Wit7 Ventures. His approach is all about finding practical solutions while honoring the core values that make each business unique. Matthew’s hands-on experience and strategic mindset allow him to see potential where others might not, helping businesses transition smoothly and grow sustainably.

Rachel’s Story

Rachel’s roots in small business run just as deep. She grew up surrounded by her family’s photo studio, watching her mom and grandma navigate the ups and downs of entrepreneurship. Those early experiences gave her a firsthand look at what it means to put your heart into a business, and they shaped her understanding of the dedication needed to succeed. Rachel went on to earn her Bachelor of Science from the University of Oregon and a Master’s in Speech Pathology from Redlands University, where she developed a unique blend of skills that she brings to Wit7 Ventures.

As a practicing Speech Therapist for the Scottsdale Unified School District, Rachel has spent her career helping people thrive, and she carries that same passion into the world of business. Her compassionate approach and keen eye for detail make her an invaluable partner in guiding businesses through major transitions. Rachel understands that selling a business is more than just a transaction—it’s a personal journey. She works closely with business owners to make sure their legacy is preserved, treating every acquisition as an opportunity to honor the past while setting the stage for a bright future.

Let’s Make It Happen Together

Ready to take the next step? Whether you’re thinking about selling, growing, or just want to chat, we’re here for you. Let’s connect and explore what’s possible together.